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Overview

Foodyguru is a mobile Point of Sale (POS) system designed to simplify the process of ordering food for customers while also assisting restaurants in efficiently managing their operations and boosting their revenue. However, the usage of the app decreased, and the stakeholders became concerned. To address this issue, the company aimed to enhance the user experience of the app, expedite the process of creating, managing, and processing orders, and reduce confusion. They wanted to explore ways to make the app more intuitive for users to navigate and understand their location within it.

The project involves conducting interviews and usability testing. The aim is to provide the stakeholders with a suitable solution, the details of which cannot be disclosed due to non-disclosure agreement (NDA) reasons.

Challenge / Problem

FoodyGuru team determined that user dissatisfaction with their app was due to the excessive number of steps required to complete an action, ultimately resulting in a decline in restaurant usage of the app.

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Business Goals

• Enhance the user experience of Foodyguru's mobile app to improve customer satisfaction and loyalty.


• Streamline the order placement process to increase efficiency and reduce order processing time.

• Reduce confusion and increase ease of use to minimize errors and improve overall user experience.
• Increase revenue for restaurants by providing a seamless and user-friendly order placement experience for customers.

Research Phase

I performed a usability test with four selected users to identify any issues they encountered while using the app.



Task:

Participants were tasked with performing a general order process. Create a table Add guests Order 3 different items to the order, an appetizer, a main, and, a drink. Complete order process (send to kitchen and payment options)

Findings

We found problems in five important areas and talked to the team about the best possible solutions.

• Navigation
• Order Confusion
• Learning to use the app
• Readability of information Functionality

Overall Results

• Advised stakeholders on findings and improvement possibilities
• Assisted in determining CTA button to improve user understanding of app by 20%
• Helped team optimize flow with low-fidelity wireframes

Learnings

Collaborating with a team of stakeholders, developers, and other designers taught me the significance of communication and clarity in our work. Overall, it was a fantastic experience.

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